MacRo LTD Blog

Customizing Marketing Services to Client Needs

 “Always remember that you are absolutely unique. Just like everyone else.” ― Margaret Mead, renowned anthropologist (1901 – 1978)

Having logged nearly 50 years of helping clients fulfill their real estate goals, there is surely one thing that I have learned:  The goals of every client is unique, every transaction is different from any other, but at its core, the fundamentals of all relationships are the same.

It was October of 1990, when I launched the boutique land and commercial real estate service business that is known as MacRo, Ltd.  After having founded a previous business in 1980 and grown it to one of the largest general real estate brokerage firms in the Mid-Maryland region at the time, I harkened to jump back into the trenches, so to speak, to do what I enjoy most … work directly with clients who entrust me and my select staff to sell and/or lease properties that they own.

What are the fundamentals of our approach, you ask?

  • Listen carefully to the needs of the client.
  • Collaborate with the client to establish a realistic action plan to accomplish the desire outcome.
  • Implement the action plan.
  • Provide constant feedback.
  • Relentlessly and creatively pursue bringing the transaction to closure.
  • Thank the client for entrusting our services with the property.

Given the uniqueness of each client’s needs and goals, the only thing that is constant is the process we take with everyone who seeks the assistance of our very specialized crew at MacRo, Ltd.  We may be a small firm, but we like to think our reach and reputation is broad and strong.

What makes MacRo unique?  Not only do we listen and implement, but the depth of knowledge, creativity and relationships allows our team to just get things done!

Consider a recent sale of an 18-acre commercial/industrial tract of land in the Riverside Corporate Park on Monocacy Boulevard on the eastern edge of the City of Frederick.

The original plan with the Baltimore based developer was to sell off nine individual lots to maximize the return on the owner’s investment.  In the end, it was two different buyers who contracted for the entire tract – 5 acres for one and 13 acres for another.  Aside from the typical efforts of marketing and negotiating contracts, it was our connections in City Hall that helped move the approvals through the red tape … and was most appreciated by the client.

One of those purchasers was St. John Properties, who has successfully developed the adjoining 488,000 square foot in the project.  Now, with Goodwill Industries of Monocacy Valley in hand, they will be moving quickly to building them a new headquarters on this site.

At the end of the day, it’s about serving the very unique needs of our clients by using a proven and consistent process that has worked so well over the last several decades.

How may we assist your land and commercial real estate needs?

Feel free to contact me any time!

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Rocky Mackintosh, President of MacRo, Ltd., a Land and Commercial Real Estate firm based in Frederick, Maryland, has been an active member of the Frederick community for over four decades. He has served as chairman of the board of Frederick Memorial Hospital and as a member of the Frederick County Charter Board from 2010 to 2012.  He currently serves as chairman of the board of Frederick Mutual Insurance Company. Established in 1843, it is one of the longest enduring businesses in Frederick County.


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