This current issue of the MacRo Report is being distributed to more than 15,000 residents and others who are interested in Frederick County, Maryland land and commercial real estate news and information.
2013 Outlook: Excitement of an Improving Market
Optimism is in bloom throughout Frederick’s real estate market this spring.
The housing market appears to have entered a sustained recovery, which will ultimately have a positive impact on several sectors of the local commercial real estate market. With the 2012 election behind us, and the implementation of sequestration, commercial real estate prospects have begun to crawl out hibernation.
Though it’s too soon to call it a recovery for Frederick’s commercial real estate, activity has ramped up to the point where we expect this year to be better for MacRo than 2012 … which actually turned out to be one of the best in our 23 year history!
Real estate seekers are much more willing to submit proposals, while maintaining a deeply researched and conservative valuation process.
On the flip side, many property owners still hold a somewhat inflated perception of property values. This gap in pricing perceptions has been one of the complex issues that have contributed to the sputtering recovery.
The good news is that with this activity, the “pricing gap” is narrowing. Consider that the exciting times of simultaneous multiple offers are making a steady comeback. And when demand begins to show signs of exceeding supply, this goes a long way toward establishing sustained momentum in the market.
2013 could well be the year that Frederick’s commercial real estate market shakes off the dust of the “great recession” and gets a clear-eyed view of where property values have finally landed. That, more than anything, will help move the market into a full recovery.
With all this pent-up excitement, maybe it’s time to connect with us at MacRo, Ltd. about your real estate needs.
While the Real Estate Market Slept
During the trough of the recession, we began building a robust internet-based marketing platform that includes a website, blog, and weekly email newsletter. The investment in time and money has been substantial, but we are finding it pays big returns for MacRo clients.
All told, traffic volume to MacRo’s website averages 5,000 visitors per month, nearly half of which are unique. These visitors reach our site through internet search engines, our weekly email newsletters, and of course many are returning loyal readers of the MacRo Report Blog.
This is over and above the exposure MacRo properties get from commercial real estate listing services we subscribe to (including CoStar and Loopnet) and the residential service MRIS. On average, MacRo’s portfolio of listings reaches an additional 15,000 brokers, buyers, and prospective tenants per month through these services.
That’s 20,000 potential buyers and tenants who cross paths with MacRo’s website and listings each month.
And it’s working. More often than not, we are showing our clients’ properties to prospective buyers and tenants who found the listings through MacRo’s comprehensive internet marketing program.
Let us know how MacRo’s active marketing strategies can assist you in selling or leasing your commercial real estate assets.
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